Building a successful real estate company takes continuous effort. In addition to traditional methods involving word-of-mouth referrals and print advertisements, today’s real estate businesses embrace a number of modern marketing techniques designed specifically to promote success for real estate companies. If you are looking to increase the number of homes you sell while also building a strong database of potential referrals, you should incorporate each of the following guiding principles into your content marketing plan.
Widen Your Marketing Reach
Successful real estate companies tackle each aspect of their services through targeted marketing efforts designed to draw clientele to their doors. Specifically, they provide user-friendly content regarding each of the following stages involved in buying or selling a home:
Listing phase – The listing phase is focused on getting homeowners to list their properties with a company. Your marketing efforts need to address your outstanding ability to help homeowners sell their properties quickly and profitably.
Searching phase – During the searching phase, not only is your goal to provide your clientele with easy ways to find homes meeting their specifications, but it should also be to deliver enough details regarding the property to allow them to determine the property’s suitability prior to viewing the home.
Buying phase – For many prospective home buyers, this phase is often the most stressful. The fun of finding the perfect home is over, and buyers are now faced with the financial responsibility to ensure each task is fully accomplished. Your job is to provide detailed information for each step of this process.
Selling phase – Even though the sale of the home is the end goal, most homeowners experience second thoughts about this aspect of the selling process. They might wonder if they should have asked for more money or waited for another buyer to come along and make an offer. It is your job to provide guidance verbally and through written materials on the steps needed to complete this phase, reducing at least some of the stress involved.
Post-settlement phase – It is critical to follow up with your clients once the sale has taken place, particularly if you are hoping to obtain referrals. Send a postcard or email to thank your clients for their business. You might even want to send a gift basket as a token of your appreciation.
Content Creation Strategies for the Real Estate Industry
Your content marketing strategies should be designed with an end goal of driving potential customers to your office and getting their business. In order to attract potential buyers and sellers to your company, your marketing strategies should embrace each of the following qualities:
Informative content – Providing content that educates your clients is one of the best strategies for establishing a relationship that is likely to continue. If you want to encourage sellers and buyers to choose your company, offer them information they can use.
Understandable content – Compose your content so that it is easy to read and understand. Your clients need to be able to digest the information without needing to ask questions.
Critical details – Keeping your clients informed throughout each phase of buying or selling a home is critical. Make sure that you create documentation that you can share with each of your clients to keep them informed throughout this process.
Tailored content – Each piece of information you share should be tailored to the delivery method you intend to use – email, mobile, or web-based content.
Your content marketing strategy needs to include your short-term goals as well as your long-term ones. By necessity, it must embrace a multi-pronged effort to deliver informative content that clearly addresses your client’s immediate needs. If you succeed in giving your clients the tools needed to successfully achieve their goals of buying or selling a home, you can achieve your goals of growing a successful real estate company.